Strategy as a Creation of Corporate Future
نویسندگان
چکیده
This chapter presents an introvert perspective of strategy formation, through the presentation of the resourcebased view (RBV) concept. We offer a review of a) relevant fundamentals of the strategic management field (the definition of strategy, resources and capabilities), and b) a strategy framework, which incorporates the conceptual knowledge of the RBV intertwined with some well-known tools in the domain of application. The presented strategy framework is not intended to be a prescriptive step-by-step )methodology, instead it offers immediate help and reminds the user of issues to be discussed in the process of the strategy formation. The words 'strategy' and 'strategic' are well recognised and widely used (and misused) in the modern business world. The important questions to be answered are:
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